Charli is a modern cowgirl!
The western influencer we’ve been looking for. With thousands of views on her content, Charli Alayna is taking the world by storm one video at a time.
We had the amazing honor of talking with Charli about the western industry, goal of having her platform, and more!
What is the Western Industry?
C: “The Western industry mainly refers to work that came from the traditional Western way of living.
For example, agriculture and farming falls under that category as well as cowboying and horse
training. The more modern subcategories would include things like the Western fashion
industry.”
How has starting your social media positively impacted your life?
C: “It’s so crazy all the blessings that have come from this journey. I’ve met so many wonderful
people and made memories that I’ll never forget. Now I even have a place to stay if I ever travel
to Australia! It’s stuff like that, that it’s irreplaceable and I’m so thankful for the opportunity to get
to experience it.”
What impact do you wish to make as an arising influencer?
C: “I really want people to be comfortable enough to come to me with questions they might have on
the western culture and industry. There’s so many people these days that are quick to judge or
label someone else because they don’t know something. I think we should all come together
and help each other out so I’m really advocating for that. If I can even just make a difference for
one person then I’d be more than happy.”
Tell us about your new TikTok Series and recent partnership with Cowgirl Magazine?
C: “The series was actually a total surprise to me. I had gotten in contact with COWGIRL about a
totally separate thing and they pitched the idea of doing a TikTok series on my life. So of course
I said yes! They loved the narrative I had in my videos and wanted to be a platform I could share
that story on. I’m a cowboys wife who hasn’t done any of this for very long so it’s definitely a
different perspective.”
What should we expect from you as your platform continues to grow?
C: “Lots more horse and cow content for sure! I’ve been connecting with people all around Western
Montana to be able to share some really awesome collaborations in the near future. I want to
be able to help share other peoples stories and what their lives look like as well.”
What inspires you to continue in the Western Industry?
C: “All the people who comment saying that they want to be in the industry but they don’t know how
to get started is definitely what keeps me going. Some people in the Western industry have this
idea that you can’t be in the community if you didn’t grow up in it. It’s the whole “you can’t sit
with us” thing all over again, so knowing I can make a difference with breaking that stigma is
everything.”
How do your Chronic Health issues affect your day to day life?
C: “It can definitely make my days tough sometimes. There’s times that my pain is so severe all I
can do is lay in bed. I just have to be able to adapt and adjust my way of doing things
sometimes. On the days I’m stuck in bed, I’ll focus on things like sending out and replying to
emails, or doing research on how to better my brand.”
Is there anything you want your growing fan base to know about you and/or what’s to
come?
C: “ I’ve actually been working on a line of women’s camouflage hunting gear that I’m super excited
about. There’s not many options for women, and even fewer companies that are actually owned
by women. I also will be throwing in some cute western designs here and there when I launch,
so I can’t wait to be able to show that to everyone!”
Alessia Shaw- Movie/Entertainment Editor– Alessia is a rising Junior in high school located in Southern California! She is an actress, writer and avid mental health advocate. Alessia loves writing in many forms, especially spoken word poetry. As her resume continues to grow, so does her love for the arts. She hopes to continue her acting path and attend a performing arts college in the near future.
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